TechnoMarketers Discuss Your Campaign

Done-for-you interactive lead magnets

Interactive Lead Magnets That Qualify B2B Buyers

Capture. Qualify. Nurture.

We build AI-powered assessments, graders, and calculators that give prospects useful personalized answers and give Sales the context to follow up.

One complete campaign, live in 30 days. Then managed, nurtured, and improved every month.

Fifteen years building B2B campaign, automation, and integration systems for teams at HP, Toshiba, the National Guard, Freedom Mortgage and 20+ mid-market B2B companies.

The Problem

Most Lead Magnets Create Downloads, Not Useful Sales Conversations

A form captures contact information. An interactive lead magnet adds buying context: needs, priorities, and readiness to act.

Give Sales the context behind each lead.

Before

What Sales receives today

NameJ. Whitfield · VP Demand Gen
Emailj.whitfield@—.com
CompanyMid-market SaaS
SourcePDF download
Need
Priority
Readiness
Next action

After

What Sales receives after launch

NameJ. Whitfield · VP Demand Gen
CompanyMid-market SaaS · 240 employees
FitTier 1 · 84
Stated needSales rejects MQLs as unqualified
PriorityLead quality over volume
ReadinessEvaluating this quarter
Next actionOpen on their MQL rejection rate

How It Works

Capture. Qualify. Nurture.

One connected campaign, from a useful first interaction to a relevant follow-up.

  1. 01

    Capture

    Give prospects an assessment, grader, or calculator that answers a question they care about. They get a personalized result; you learn their needs and priorities alongside their contact information.

    What you getEngaged leads and buyer-provided insights

    • A branded assessment, grader, or calculator, built and launched for you
    • A personalized result for each prospect
    • Contact details captured alongside needs, priorities, and answers
  2. 02

    Qualify

    Combine those answers with available company and role information, then score fit using rules agreed with your team. Qualified leads reach Sales with their answers, score, and a recommended conversation angle.

    What you getA scored lead and the context to act

    • Company and role enrichment, where data is available
    • Each lead scored against your ICP criteria and agreed model
    • Immediate Sales emails with answers, scores, and follow-up insights
    • Lead details, answers, and scores delivered to your CRM
  3. 03

    Nurture

    Follow up with emails shaped by each prospect’s result, priorities, and readiness. Extend and refine the sequence as you learn which messages engage buyers and which leads Sales accepts.

    What you getRelevant follow-up that improves month over month

    • Automated emails for each lead, personalized to their answers and result
    • Nurture paths based on fit, priorities, and readiness
    • Monthly improvements informed by engagement and Sales feedback

Live Example

Try a Two-Minute Campaign Fit Check

See the experience from both sides: your result as a prospect and the context delivered to Sales. This quick demo uses transparent, rules-based scoring.

  • The experience created for the buyer
  • The personalized result or recommendation
  • The business insights captured
  • The context delivered to Marketing and Sales

Timeline

From Campaign Idea to Launch in 30 Days

  1. Days 1–7

    Define

    Agree on your audience, concept, questions, scoring, and success metrics.

  2. Days 8–21

    Build

    Create the branded experience, personalized result, and launch follow-up.

  3. Days 22–30

    Launch

    Connect your CRM, test the buyer and sales flows, and launch the campaign.

After launch: monthly operation, nurturing, and improvements begin.

The 30-day schedule depends on timely system access, source material, brand assets, and consolidated approvals.

Who It’s For

Built for B2B Teams With Attention to Convert

  • A considered B2B purchase, typically $25K+ in deal value or a sales cycle longer than 30 days
  • Existing campaign traffic: roughly 1,000+ relevant visits a month or $5K+ in monthly paid spend
  • A defined ICP, a supported CRM, and a sales owner who follows up on leads
  • A static asset, generic form, or follow-up sequence you want to improve

You bring the audience and traffic. Traffic generation, paid-media management, and outbound prospecting are outside this engagement. The full scope and exclusions are agreed in the statement of work before kickoff.

Pricing & Scope

We handle the campaign strategy, implementation, and ongoing management. Your team brings the subject expertise and approvals.

One Campaign, Built and Then Run

Build and launch

$4,500 one-time

One campaign, live within 30 days.

  • Strategy, expert interview, questions, scoring model, and agreed success metrics
  • One branded interactive lead magnet, personalized result, and landing page
  • One-way handoff into one supported CRM, enrichment, and up to three fit levels
  • Immediate result delivery, a three-email launch sequence, and sales alerts with buyer context
  • Analytics, conversion tracking, testing, and launch

Ongoing management and nurturing

$1,500 / month

Starts at launch. Month to month, with 30 days’ notice to cancel.

  • Hosting on your subdomain, monitoring, maintenance, and included AI and enrichment usage
  • One working session each month, directly with Ramin
  • A buyer-insight readout and performance review against your launch baseline
  • New nurture paths and refinements to emails, questions, and calls to action
  • Scoring and routing adjusted using feedback from Sales

The monthly plan keeps the experience live. If you cancel, hosting ends; you retain the campaign content and lead data, with a configuration export available on request. See ownership and cancellation details.

The founding-client price is available to the first two qualified B2B companies.

Discuss Your Campaign

AI result generation and enrichment supplied with this campaign are included, with no per-lead fee. Your own CRM and email-platform subscriptions, plus any separately agreed third-party services, are billed directly by those vendors. Additional campaigns and work beyond the agreed scope are quoted separately.

Meet the founder

Strategy and implementation from one experienced partner.

Over fifteen years, I’ve built and launched hundreds of multi-channel lead generation campaigns for enterprise and mid-market teams. I lead every TechnoMarketers engagement personally, from the first concept through launch and ongoing improvement.

Ramin Zamani

Ramin Zamani

VP of Product at MindFire
Founder of TechnoMarketers

Strategy and execution, together

I design your campaign, build the experience, connect the systems, and stay involved after launch.

Measured against your goals

I agree on success metrics with your team before we build, then use campaign results and Sales feedback to decide what to improve.

A focused roster, by design

I work with a small number of clients at a time. Your monthly working session is with the person who designed and built your campaign.

Frequently Asked Questions

What am I paying for each month?

A managed service: we run the experience, extend the nurture, refine the questions and scoring, and review what buyers are telling you. Hosting, maintenance, and campaign AI and enrichment usage are included. The plan starts at launch and runs month to month, with 30 days’ notice to cancel.

Where does it live, and what happens if I cancel?

We host the experience on a subdomain of your own domain. Leads flow into your CRM, so your lead records remain with you.

After full payment, you retain the campaign content, visual assets, question and scoring logic, field mapping, email copy, and collected lead data. If the monthly plan ends, the hosted experience stops serving. We export the configuration and content on request for your team or another vendor to re-deploy. TechnoMarketers retains its reusable templates, components, and underlying code.

Which CRM and marketing automation platforms do you support?

We confirm compatibility and the connection method before kickoff. Each campaign includes one standard, one-way lead flow into one supported platform you own, using an approved integration, API, webhook, form endpoint, or automation connector. Custom integrations and broader CRM work are scoped separately.

Where is AI used, and how are leads scored?

In client campaigns, AI analyzes responses to generate personalized results, supports company and role enrichment, and helps shape follow-up. Fit scores use explicit rules agreed with your team, with up to three levels that Sales can audit.

The quick Fit Check on this page uses rules-based results so you can explore the experience immediately.

How much time does our team need to provide?

One kickoff, one 60-minute expert interview, two short review checkpoints, and a final handoff. You provide one decision-maker, system access, source material, brand assets, and consolidated feedback within three business days of each review request. After launch, we meet for one working session each month.

What do you guarantee?

Delivery of the agreed build scope on the agreed schedule, and the monthly work while your plan is active. We measure performance against your launch baseline. Lead volume, meetings, pipeline, and revenue depend on your offer, audience, traffic, and sales execution, so we do not guarantee those outcomes.

Turn More Leads Into Sales Conversations

Bring an existing campaign or lead magnet. We’ll explore how to make it more useful for your prospects and your sales team.