As marketers, we all know and value the importance of setting SMART goals for our marketing campaigns. In practice, though, defining an effective marketing objective for a lead generation campaign is not always a trivial task.
Many business goals do meet the SMART criteria (e.g., Increase revenue by 15% within the next 12 months), but it’s not quite clear what’s the right way to translate these business goals into lead gen campaign objectives.
In this post, I am going to introduce a practical approach that will help you set a SMARTer marketing goal for your next lead gen campaign.
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