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How to set SMARTer marketing objectives for your lead gen campaigns

A practical approach for setting effective campaign objectives

As marketers, we all know and value the importance of setting SMART goals for our marketing campaigns. In practice, though, defining an effective marketing objective for a lead generation campaign is not always a trivial task.

Many business goals do meet the SMART criteria (e.g., Increase revenue by 15% within the next 12 months), but it’s not quite clear what’s the right way to translate these business goals into lead gen campaign objectives.

In this post, I am going to introduce a practical approach that will help you set a SMARTer marketing goal for your next lead gen campaign.

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